Case Study · E-commerce / Home Goods
Lumen — Headless Commerce Rebuild
Rebuilt a slow, hard-to-edit storefront as a fast headless site with a content model the marketing team could actually use.
Lumen Home · 2025
6s → 1.2s
Mobile load
+38%
Mobile conversion
0
Deploys to publish
The challenge
Lumen's storefront took six seconds to load on mobile and every content change went through a developer. Conversion was leaking on slow pages and the marketing team was blocked on engineering for routine campaign updates.
Our approach
- 1Rebuilt the front end on a statically-rendered, image-optimised stack with a measured performance budget per route.
- 2Modelled products, collections, and campaign blocks in a headless CMS so marketing could publish without a deploy.
- 3Reworked the product and checkout flows around a cleaner visual system tied to the brand.
The result
- Mobile pages went from sluggish to near-instant, with Core Web Vitals in the green.
- Marketing now ships campaigns the same day, with no engineering in the loop.
- A consistent design system carried across the whole catalogue.
Services
- Website Development
- UI/UX & Brand Identity
Stack
- Next.js
- TypeScript
- Tailwind CSS
- Sanity
- Stripe
Let's Build
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